Data Driven Insights.
Global Fandoms. Real Growth.
Why Fanometry?
What makes our insights actionable?
Our deliverables don’t stop at data. We translate fan feedback into:
Clear recommendations for tour planning, content adaptation, and brand partnerships.
Custom dashboards that visualize sentiment, and engagement trends in real time.
Blueprints for sustainable fan engagement strategies that build loyalty and revenue.
What does Fanometry Do?
Fanometry bridges the gap between Korean entertainment companies (K-Pop, K-Drama, and beyond) and U.S./Americas fan communities. We combine research, strategy, and on-the-ground fieldwork to help companies understand how fans connect, consume, and create culture. Our services range from Fan Readiness Audits™ and Fan Strategy Sprints to live fan intercept surveys and data dashboards that capture social sentiment, merch trends, and cultural signals.
Who do we serve?
We partner with:
Entertainment companies (labels, production houses, agencies) preparing to expand or deepen their reach in the Americas.
Artists and management teams seeking authentic fan insights before tours, comebacks, or brand collaborations.
Brands and sponsors entering the K-content space who need to understand fan culture and behavior.
Academic and industry collaborators interested in fandom as a cultural and economic force.
Why is Fanometry different?
Unlike social listening tools or traditional market research, Fanometry is built for fandom, by researchers who understand fandom as a learning and cultural ecosystem. Here’s how we stand apart:
Holistic Approach: We blend online sentiment analysis and offline fieldwork.
Cultural Fluency: Our frameworks are grounded in learning sciences and sociocultural research—we don’t just track numbers, we interpret how fans make meaning.
Fan-First Strategy: We respect fans as co-creators of culture, not just consumers. This ensures insights are authentic, nuanced, and actionable.
Tailored for K-Entertainment: Most competitors serve generic industries. Fanometry is built specifically for global content in the Americas.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!